Monica Martinez, senior vice president of external affairs at Comerica Bank, was named one of the 101 most influential Latinos in 2017 by Latino Leaders magazine. She was selected on criteria of integrity, passion, vision and strong leadership.
“It’s humbling to be honored among such distinguished professionals,” said Martinez. “I’m thankful to Latino Leaders magazine for recognizing my professional accomplishments and my work within the community.”
Martinez joined Comerica Bank in 2006 as a vice president overseeing the company’s national Hispanic business development. Since then, she also took on the role of guiding the company’s corporate contributions to philanthropy in its Texas and Arizona markets. Just last year, Martinez was named senior vice president of external affairs with a focus on Michigan and national Hispanic business development which brought her back to her home state.
In her dual role at Comerica, Martinez oversees charitable contributions and maintains relationships with key community stakeholders in the Michigan market while also developing the bank’s Hispanic business in its primary markets of Texas, Arizona, California, Florida and Michigan. She also spearheaded the launching of the bank’s Spanish-language version of its website and the acceptance of the Matricula Consular identification card at the bank.
“Big ideas are an important part of remaining competitive in any industry, especially the financial sector. But big ideas don’t move forward without dedicated, focused leadership, which Monica demonstrates time and again,” said Ralph W. Babb, Jr., chairman and CEO of Comerica Bank, in a Latino Leaders story on Martinez in 2016, one of more than a dozen such stories Martinez has been featured in.
“Latinos are becoming the most influential segment in the U.S. since the baby boomers, representing 18 percent of the overall population, as reported in a recent Nielsen study,” said Martinez. “It is essential to connect with our communities and build strong relationships with Hispanic business owners and entrepreneurs who are playing a substantial role in job creation and economic development.”
Fluent in Spanish and English, Martinez has a bachelor’s degree from Eastern Michigan University, Ypsilanti, where she majored in international business with a focus in marketing. For her graduate work at EMU, she studied interdisciplinary technology with a concentration in business management. She also has certifications in non-profit management from Duke University, Durham, N.C., corporate community relations management from Boston College, management from Southern Methodist University, Dallas, and diversity management from Cornell University, Ithaca, N.Y.
She serves in a leadership capacity on several nonprofit boards including the Michigan Hispanic Chamber, SER Jobs for Progress National, the Girl Scouts of Southeastern Michigan, New Detroit and the Metropolitan Affairs Coalition.
She also has been recognized as a leader in Hispanic Business Magazine’s “Diversity Elite 60” list and was one of eight women recognized by DBusiness magazine’s “Powered by Women” list as one of the most influential women in Michigan for driving growth locally, nationally and globally. Comerica itself also has been recognized for its role in diversity by several organizations.
Comerica, a $71.5 billion bank, is headquartered in Dallas with locations in Arizona, California, Florida and Michigan.